The idea has the ability to spread a pleasant warmth and some times pleasant heat. The ideas has its own flavor, smell, breath, sound. The idea lives and dies. When considering the idea, we could not fail to see the link between it and a matchbox, and all that lies within it. From a small piece of wood to striking forms of energy. This we believe is the idea. Simple, but making us move forward and burn! Burn with passionate ideas.Black suit and black tie? This should compel to entrust the reluctant ones. We intend to buy it.