Thunder Armory product branding – actual finished product with logo and markings.
THUNDER ARMORY is the name and the sign for a very unique product in Lithuania – custom AR15 based carbines for civil use. I am grateful to the client, for giving me the creative freedom – I was able to offer the brand, and its name.
First ideas for illustrations were fruitless until I have found the old songs of freedom fighters (or partisans). This has become the great starting point for the brand name and graphical expression.
While looking for a more modern and more minimalist compositions, the client and I returned to the archaic image of this brand. It is possible to see the idea, formulated by the developer – “Resuscitation of Lithuanian gunsmith dratidions…”
The logo depicts our pagan Thunder God with a crown, lightnings in his eyes, circled with halo – like the sun, like the moon, or with celestial body in the background. The client saw efferent thunder sound transmission in this circular form of the logo. The tapering dawn outline of the face screams – I’m at the top of the sky and after me is you. Scorching or meek look, long beard and hair (or steel ring armor) falling on his shoulders – like the image of the most powerful nations God created in soldier’s mind.
In order to transfer an archaic origin of the brand, I did not shunned of random shape and composition, which is very common in Lithuanian folk art, particularly in wood carving. There figures are not always proportionate, it is hyperbolic, and static, and the symbolism was not ambivalence. This is the aspiration for freedom to the viewer’s interpretation – everyone will see their own strength and power symbol in this brand.
Please like them on their page at Thunder Armory on Facebook.
PS.: These items is not made by Thunder Armory and here it is used only as a reference.
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I decided to replace my old phone, but like every year, I can not find one I like or it fits me well. I do not want to choose one of those pieces of soap-like smart phones. Also I do not like iPhone because it is widely spread due to the fact that society is losing his mind about it.
It was difficult to explain to vendors and friends what is my dream phone, so I decided to illustrate it. Therefore, I created the concept for the smartphone for an architect (and maybe for designer too). Why is this phone for an architect? Because we see things differently. For example – less means more to us, and blue color has 1001 shade.
- 115 x 56 mm and 8 mm thick;
- it is made of brushed metal and rubberized plastic to avoid slipping from the hands and from wark table;
- less its shiny, the better we will feel with it;
- we are not afraid of angles, we make living of corners; we are not planing to smuggle phone into the jail, so do not do it like soap …
- this phone edges easily cut, but still glad to have something tangible in your hand, a clear and characteristic;
- we need a minimum of buttons and badges, we are able to remember the number of lines which must be used where, how or what the symbol means, so we will remember couple more combinations;
- phone should have no clear top or bottom, upd and dawn – it’s not a kettle;
- front camera has to be in top center, because this way it is normal;
- taking pictures is more comfortable when you are pressing the edge of the screen, not the edge of the phone; it is comfortable to hold your phone firmly grasping with hands and fingers, and then clicking on the screen with your thumb to take a pic;
- the main camera and flash must also be in the center;
- headphone connection must be at the bottom of the phone; whereas, you always place the phone upside down in your pocket; while holding the phone in front of you, it is more comfortable when headphone cable goes down, not up;
- battery charging and communications must use the same cable and module – let’s be responsible to the environment;
- we can not calmly look at the wrong colors or suspicious forms, so the phones OS has to be austere, we are pleased when everything is clear and simple; typography makes us happy top;
- you can use your sharpy to takes notes and sketch on th eback of the phone.
“Didėja” – movement which seeks to activate the creative industries branch - design, industrial design in Lithuania and to expand the market for Lithuanian design product. Movement ”Didėja” presents first draft of the same name ”growing”, which aims to enable young Lithuanian designers and manufacturers of cooperation.
Photo owner is „Didėja“.